It feels like a weightless lip color balm and looks like a lip gloss. Vice glides on to plump and moisturize lips with hyaluronic acid. Your lips will look and feel fuller with all-day hydration. Swipe it on for sheer, buildable color and super-glossy shine. Vice Plumping Shine Balm is long-lasting and feels silky smooth and clean, never sticky or tacky. Our vegan formula is infused with nourishing and protective ingredients like shea butter and passion fruit oil. Use the clear Coconut Water shade for everyday hydration and shine.