A new masculine fragrance was introduced in 2017 called John Varvatos Artisan Pure, which was a limited edition cologne that drew influence from the original Artisan cologne that came out in 2009. This fragrance offers a crisp, citrusy scent inspired by the hills located in Xalapa, Mexico. The top notes include marjoram, thyme, clementine, mandarin, bergamot and lemon. The heart consists of ginger and petit grain. It finishes with a base of musk, orris root, woods and amber.