I have been to Dubai 4 times and totally crazy for the scent of Oud for men. It's not easy finding a true, authentic OUD fragrance, because it has become so popular that many brands call their fragrance "Oud" simply to boost sales. However, this was one of the best budget fragrances that smells very close to authentic Oud that you will notice Arab men wearing in Dubai. I have found a few others that are also close, but this one (for the price) was a great budget fragrance. It does not last all day, but several hours. Definitely worth trying, especially if you have a coupon or discount code.