This is a new item, damaged boxed, exactly as shown in the image. 100% Authentic. Item in image is the item you receive. Retail Price $30.L'Oreal Revitalift Triple Power Anti-Aging Moisturizer is a fragrance free, anti-aging face moisturizer to visibly reduce wrinkles, firm and brighten skin in 1 week with Pro-Retinol, Hyaluronic Acid and Vitamin C.