This is a used item, box is damaged, no card inserts, exactly as shown in the image. 100% authentic. Item in image is the item you receive. Retail price $144.00. Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen's handkerchiefs. Acqua Di Parma Colonia was presented as a citrus fragrance. It was composed of lavender, rosemary, Sicilian citrus, Bulgarian rose, jasmine, amber and light musk.